Paul Nicholls, co-founder and director at Factory 15, sits down with Steve at London Experience Week to share one of the most unconventional journeys in experience design. From architecture student to BAFTA winner to creating content for the Sphere in Las Vegas — this conversation covers it all.
We get into the philosophy of world-building, why physical immersion and story immersion are completely different, and why the Sphere is not a cinema and shouldn't be treated as one.
Plus — AI, Gaussian Splatting, the future of the human-machine interface and why the keyboard is already dying.
If you work in experience design, storytelling, film or technology — this one is for you.
In this episode:
00:00 Welcome to London Experience Week
01:37 The Factory 15 Journey
09:28 The Art of World Building
14:00 Designing for the Sphere
21:33 Physical vs Story Immersion
28:00 The Future of Experience Design
35:00 The Keyboard Is Dying