Lea turns the industry's assumptions on their head and doesn't stop. She makes the case that attention spans haven't decreased, we've built sharper filters, and that more data doesn't mean more understanding, it often means less.
She connects behavioural science directly to experience design, and what she says about the broken pyramid, the end of the nudge era, and why impressions are the wrong metric will change how you think about your work.
We cover the BBC's bold move onto YouTube, why Gen Z aren't lazy but are demanding more, what the law of polarity means for the experience economy, why what people pause on matters more than what they click, and how Pinterest is quietly rewriting the digital-to-physical playbook.
━━ CHAPTERS ━━
[00:00] Introduction
[01:03] Curious, Deep and Built to Bridge Worlds
[06:32] The Pyramid Is Gone
[09:25] Gen Z, Gen Alpha and the Generation Myth
[13:23] Filtering Spans — The Attention Myth Debunked
[17:55] The Quantified Need for Human Connection
[23:17] Mindscope and the BBC YouTube Case Study
[30:53] The Metrics That Are Getting It Wrong
[36:31] Five Industry Myths — Busted
━━ BIO ━━
Lea Karam is a multi-award-winning behavioural scientist and the Founder & CEO of Mindscope, an award-winning behavioural science innovation lab across tech, entertainment, culture and commerce. Widely regarded as a pioneer in her field, Lea has built Mindscope into a powerhouse that uncovers emerging human behaviours and translates them into cultural relevance, community reconnection, and commercial growth strategies for some of the world's most influential brands and platforms — including Google, Snapchat, TikTok, Canon, Amex GBT, ITV, and BBC iPlayer.
Beyond the lab, Lea is a sought-after keynote speaker known for her sharp, future-focused talks on behaviour, trends, algorithms, identity, consumer psychology, and the rapidly shifting dynamics of modern audiences. Whether she's decoding what makes culture tick or forecasting where attention is heading next, Lea brings industry-altering foresight to every conversation she leads.
Named in Campaign Media Week's 30 Under 30 (2022), Management Today's 35 Women Under 35 (2023), and the Media Leader Future 100 (2024), Lea is also a Behavioural Advisor and Executive Member of the International Academy of Digital Arts and Sciences (Webby Awards). She keynoted MIPCOM Cannes 2025, the first time behavioural science had been centred at the event, and speaks regularly at SXSW, Cannes Lions, and London Experience Week.
Connect with Lea Karam: https://www.linkedin.com/in/lea-karam/
https://www.mindscopelabs.com/
━━ CREDITS ━━
Special thanks to USED Creative for dressing the studio:
https://www.linkedin.com/company/used-creative
Grateful to The World Experience Organisation for the collaboration at LXW26 https://www.linkedin.com/company/wxo/...